Web Stats Analysis companies such as WebSideStory, Omniture, WebTends and Coremetrics Inc. charge their customers thousands of dollars for the analytical tools that Web marketers say how well as visitors of site design, products, promotions and advertisements.

But the future is not so bright for this site traffic analytics companies with the entry of Google. They may soon find themselves under pressure to cut their fees if they can prove that they offer services to locate the premium is much higher than that offered by Google.

As more and more people are hosting their own web page or pages, advertisers have learned to make contact with the public to visit. And not just randomly, are now the target of that ad programmes for the special place where the person you see. He said the ads as relevant programmes through the discovery of the context and content of a page's identity and keywords. These ads to the page believes that the return of the programme will be relevant and interesting for the audience. For example, if you're visiting a site with low-fat dishes, or you can get the low-fat products announcements about products.

The owner of the website are not to use this way to generate revenue from advertising. You see these ads on the pages of your search engine. For example, Google's ads are shown in the right column of the results page. The keywords you type in the search box to be used to target ads to you. Advertisers are hoping that they will provide short notice him to the local attraction, where you'd like for them to expect that their products or services use.

Now website owners make money by allowing advertisers can place ads relevant to your pages. As more people visit and click on the ads, advertisers pay more money for the site's owner. Many owners of the site to make a lot of flow of income from these programs. But should be well targeted ads to get people to click. And that is why today is so much excitement about a new contextual advertising program being tested and prepared for the market. Everyone is making money out of there with relevant ads to look at the waiting, Yahoo Publisher Network (YPN) product will return better results than the main Google AdSense product.

Look at Yahoo! "The answer to AdSense

Yahoo! goes head to head with Google to serve ads to small publishers
For my book about Google AdSense program exit in summer this year (this is called Make easy money with Google, and this time published Peachpit Press), you can imagine my interest to learn that Yahoo! proceed to a competitor called AdSense (apparently) Yahoo! Publisher. There are no announced details of the service, but I can not say I was surprised: Google has had great success with AdSense, and it was only a matter of time before someone big as Yahoo! Frey entered. Here's my take on a new program, from what little I know about it.

Programme AdSense

First, let's look at AdSense. AdSense is an automated service ads, which allows owners of small Web sites (publishers) display advertisements (mainly on the basis of the text, although it allows AdSense image ads, now) on their own web pages and get a share of pay-per-click those ads generate revenue for Google. In other words, if someone comes to your site and clicks on the ad (for example, so right on this page) Google gives you the money they cut for the advertiser.

It's a simple concept, but there's a lot of technology behind it. The AdSense program is completely automated. There, scanner, which goes on publisher sites and analyzes the content. Google then gives some publishers JavaScript code to embed in their web pages. (If JavaScript has been disabled, no ads have shown.) When the code is executed, made the call to return to Google to get some ads for landing page based on its previous analysis of the content. So the ads that appear are usually quite relevant to the page content. You can customize the colors and formats to look better ads on your site and indirectly encourage your visitors to see them (you can not directly ask them to click ads, this is not a big-no, that will help you kicked from the program). You do not pay for impressions (views), you have paid only when the bona fide visitors click on ads.

Yahoo! Program

Obviously, this movement is one of the alternatives to Yahoo! "promising again in response to the capture of an unsolicited bid from Microsoft. As you may recall, a very nice start Microsoft down gauntlet, giving Yahoo! three weeks before the start of Microsoft, that sounds like an attempt hostile takeovers.

According to Yahoo! Press Release

The test will be applied only to traffic from yahoo.com in the U.S. and would not include Yahoo! Extensive network of affiliates or premium publisher partners. The proof is scheduled to last up to two weeks and will be limited to a maximum of 3% of Yahoo! queries.

As previously announced, Yahoo! The Board of Directors is considering strategic alternatives to maximize the value of equity capital, including the exploitation of potential trade agreements. The company noted that the test does not necessarily mean that Yahoo! join the AdSense for search, or any other business relationship with Google will result. The company also stated that it had no comment on the nature or extent of any potential relationship.

"Curious, in his latest message - why Google's curse" hopelessly paying little for publishers that the program AdSense ", when it is clear from their finances to pay nearly 80% of advertising revenue publishers AdSense? Publishers earn money next to google, right? Instead of To use adsense on your site? Why not yahoo, if you believe, google pays so little? "

I thought this question in the minds of many around, so he decided to turn it into a full post.

My answer: "No, no. First, does not even show what% of the shares with publishers. This is not 80% of any funds. And secondly, I will leave Google, as soon as I reached the threshold of traffic, I should work CPM ads targeted to the company as an agent of FM ".

Or, at Yahoo, Yahoo, which has its act together for the Yahoo Publisher Network (YPN), which in its current form is also screwed.

Todd returns more questions: "I must understand this little better then. To see financial Google? They break it clear that, for example, in 2006, accepted 4.2 million dollars in revenue from its" google network " (branches), I paid out of TAC in the amount of U.S. $ 3.3 million, or 79%. There may be some other things, that 79% tac number, but it should not be much (distribution agreements). I am surprised to That it was much less than they paid 70-75%. If - just a huge gap between what they pay different publishers? AOL said, receives a large reduction as 85% and small blog to reach 50 -60%? "

1. Ingredients:
1 Medium Rectangle (300 x 250) text ads or 1 square (250 x 250) text ads or 1 large rectangle (336 x 280) text or banner ads (468 x 60) Ad Text
How:
Place one of the above Google AdSense ads at the beginning of your article, only the right, under the heading.

At the end of article Ingredients:
1 Medium Rectangle (300 x 250) text ads or 1 square (250 x 250) text ads or 1 large rectangle (336 x 280) text or banner ads (468 x 60) Ad Text
How:
Place one of the above Google Adsense ads at the end of your article.

2. NEXT TO IMAGE
Ingredients:
1 Medium Rectangle (300 x 250) text ads or 1 square (250 x 250) text ads or 1 large rectangle (336 x 280) Ad Text
1 images (190 pixels width, height of 280 pixels) or 4 images (60 pixels width, height of 60 pixels)
How:
The first approach
Create a table (width = 550) and divide it into two columns.
Place Google Adsense text ads in the left column.
Put 190 x 280 image in the right column.

3. The second approach
Create a table (width = 550) and divide it into two columns.
Divide the left column of four lines, and place each of your 60 x 60 images per line.
Place Google Adsense text ads in the right column.

Attention!
You need to place the border or line between your images and ads, so it does not violate Google Adsense GS (lifetime).

There is a common complaint among webmasters Google is a trigger-happy at banning
Adsense publishers who violate their conditions of service (TOS), and often without warning.
TOS violations typically includes:
-- Publishers, clicking on your own ads.
-- Encouraging visitors to click on ads.
-- Tricking visitors into clicking on ads, for instance by agreeing images for advertising blocks.
-- Implementation of ads on pages with copyrighted or adult content. My personal experience was different, and in fact, Google Adsense team were polite and respond to my requests. Here's an email alert that I received from Google:

-------------------------------------------------- --------------
Hello,

While reviewing your account, we noticed that you are currently displaying Google ads in a way that is not consistent with our policy. For example, we found violations of AdSense policies on pages such as xxxxyoutube.com.

Publishers are not allowed to make use of eminent â € œGoogle Brand Featuresâ € running on Google ads. Google includes Google trademarks logos, trademarks screens or other distinctive features In addition, publishers may not place Google ads on Google trademarks, including in the URL of the site or sites that frame Google pages, including pages of search results.

Any website owner or webmaster who is trying to make a profit from their sites are probably familiar with Google AdSense.

Google AdSense is a great and easy way to make money from your site, if done right. AdSense allows anyone with a blog or an informative site to earn money, simply putting a bit of code in the pages of your site. Instead of trying to find out exactly what ads to place on their websites, Adsense gives site owners the ability to concentrate on its content sites.

Many webmasters are able to earn a living AdSense, however, there are few who spend all their time trying to figure out the "magic" that is used to obtain from Google Adsense. Winning the lives of Google AdSense ads, may seem difficult but not impossible.

If Google Adsense will be their only source of income, you want to do more than take some AdSense code and put into place. That is not enough, you will need to do some experiments, with placements, formats and choice of keywords.

You really should take care to build your page on a subject or a keyword that is relevant to your site concept. This will ensure that any AdSense ads that are placed on this page are appropriate and useful to any visitor who wants to learn more about them and more than likely end clicking on AdSense ads.